Redefining Community Building: Gaining 160K Members from a Single Post

In an era where digital advertising and sales funnels are the go-to strategies for growing online communities, one man, Tristan Ahumada, proves that there's a different, more human-centric approach to this. On a recent episode of the Amazing Marketing Show, Tristan shared how a single post sparked the growth of a 160,000-member community. His Facebook group, Lab Coat Agents, is now one of the largest real estate communities globally, all with no ads or traditional funnels. Instead of chasing likes, Tristan focused on fostering deep human connections at scale. He believes that community building outperforms content creation, especially with the forecasted trends in 2025. His strategy is centered on the psychology of trust and how to earn it in the digital space. To monetize this trust, Tristan leverages unique frameworks that avoid the 'commission breath'— a term referring to the off-putting desperation of salespeople to make a commission. Intriguingly, Tristan uses AI to maintain a human touch at the heart of his content creation. His approach gives a fresh perspective on building movements, not just audiences. This episode is a treasure trove of insights for content creators, real estate professionals, and brands aiming to foster lasting loyalty. To connect with Tristan and learn more about his innovative approach to community building, you can visit his YouTube Channel, official website, and social media platforms. You can also check out Lab Coat Agents and his coaching and community platform, A Brilliant Tribe.